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The materials used

Planet Earth forests. Every two seconds an area of forest land as big as a football ground is cut down”.  Drawn from

Most of the paper, cardboard and wood used to manufacture the toys and the games sold by “La Natura nel Gioco” and as well as for its packaging, come from forests certified as FSC or PEFC or still being part of afforestation programmes or from recycled materials or manufacturing discards.

FSC Certification

FSC is an international non-governmental organization, which is both independent and no profit and which has members such as social and environmental groups, indigenous communities, forest owners, industries which manufacture and sell products made of wood, scientists and technicians that work together to improve the management of forests all over the World.

A responsible forestal management means protecting the natural environment, bringing real advantages to the population, local community and workers as well as guaranteeing efficiency in financial terms.  FSC promotes all over the World the management of forest land respecting the environment at the same time being socially beneficial and eco sustainable.

Wood from the Rubber tree

The rubber tree which is used to manufacture toys you will find on our website, is cultivated in Thailand in projects which have the aim to reforest. The trees which are pulled down are more than 25 years old and do not produce latex anymore for commercial purposes. For this reason, they are pulled down to leave space for the planting of other new trees. Not only is there no deforestation but every single part of the tree is used to its maximum.

Certified organic cotton

The production of traditional cotton and organic cotton compared.
Traditional cotton

Environmental risks

Cotton is mostly cultivated as a monoculture and it is a crop which uses high doses of pesticides. Even if it is cultivated on an area occupying only 2,5% of agricultural land in the World, it uses 16% of the pesticides and 6,8% of the herbicides produced in the whole World.

These pesticides pollute the rivers and the underwater springs. Parasites very often develop resistances to pesticides. As well as eliminating parasites, the chemical substances eliminate their natural enemies too.

This interference with the eco system considerably reduces the biodiversity and can lead to the development of parasites which previously were not so important (secondary parasites) to becoming a big problem. If cotton is cultivated intensively, it needs great amounts of water for irrigation. This leads to soil salinization, in particular in areas with a dry climate and therefore, to a deterioration of its yield.

The production of cotton contributes to changes in climatic conditions. The industrial fertilizers are produced by using considerable quantities of limited sources of energy (1,5% of yearly consumption all over the World), releasing enormous amounts of carbon dioxide. Moreover the intensive use of nitrates on farm land has as a consequence a green house gas which is 300 times more destructive than CO 2 as regards to global warming.

The Social and Economic risks

The production of conventional cotton has, as a result a series of social and economic risks, in particular, for what regards small farmers in Third World countries. Many farmers with small farm holds get ill or die because of not having the necessary equipment and knowledge on how to correctly manage pesticides. The medical expenses and the inability to work represent a great economical burden for the families affected. The intensive use of chemical fertilizers and pesticides in monocultures provoke a deterioration of the soil, reducing its nutrients and its water retention capacity. The resistance of certain parasites and the appearance of secondary parasites add up as a further problem. To pay for the rising costs of management, the farmers are obliged to ask for loans to the banks or to those that buy the cotton.


Organic cotton

A balances ecosystem and better health

Organic farming guarantees that fertility of the soil is both improved and maintained. Serious infestations of parasites are prevented by the natural balance between potential parasites and their natural enemies.
Thanks to the use of natural fertilizers and pesticides , the underwater streams and rivers are not polluted by chemical substances.

Biodiversity increases thank to diversified cultivation and by not using GMOs. Therefore, the health of farmers and their families improves and the risk of contamination by dangerous chemical substances is minimized.

In organic production systems, the cost of farming is considerably lower, thanks to the use of fertilizers produced locally from farms (compost, manure, natural pesticides). Crop rotation gives the farmers’ families a wide range of diversified food products, improving the safety of having healthy food and reducing their dependency on the cotton market. Moreover the request for organic cotton is constantly increasing since more and more buyers are looking for high quality cotton produced according to strict environmental and social rules and regulations.

A crucial factor for success in cultivating organic cotton is the training farmers get. In fact, they are supported both logistically and technically.

The advantages for the consumers  are that they buy a healthy product, they take part in looking after the environment, they have a positive impact on the life conditions of the producers.

Drawn from:


At this precise moment only the soft toys manufactured by Plue Natur are stuffed with wool which comes from small German companies certified Bioland where small flocks are bred without the use of synthetic pesticides and fertilizers. Sheep live in a natural way and are reared with total respect and one more thing is that they are sheared by hand for their wellbeing.


What is bioplastic?

According to the definition given by the European Plastics, “Bioplastic is a type of plastic that derives from renewable raw materials or it is biodegradable or it has both these characteristics”.

Bioplastic is a type of biodegradable plastic as it derives from yearly renewable vegetable raw materials. The Bioplastic on the market at this moment is principally composed of flour or cornstarch, wheat or other cereals. In addition to being biodegradable (in accordance to the European Rules and regulations EN 13432 and to the programmes of certification issued by the main international agencies), they have the quality of not making the soil sterile which they are handled out on.

Drawn from: Wikipedia, the free encyclopaedia.


Mater-Bi, the biodegradable and diversified plastic, which is made of a plant based complex.

Mater-Bi is a biopolimer which derives from renewable raw materials  (mainly corn products). Patented by Novamont, and produced in the form of granules from which bioplastic products can be manufactured with equivalent characteristics to those made of traditional plastic, but at the same time perfectly biodegradable and compostable.

Mater-Bi is principally used for the production of bags organic waste collection.

Moreover, Mater-Bi®, in addition to traditional forms of recovery makes use of a second option: the possibility of organic recovery , that is the alternative of recovering by use of compost heaps. Hence, all the existing options for the correct disposal can be applied to products made with Mater-Bi®: Energy recovery, recycling, the disposal of organic waste products are interchangeable, according to the system of waste collection which are active in the area referred to and of the technology used for the processing of waste material locally applied.

Drawn from:  and 

PLA (polylactic acid)

PLA derives from plant based raw materials, therefore renewable. The main material used for the production of PLA is corn. By the use of PLA (bioplastic) based on renewable raw materials we can finally imagine a world without oil waste products and an eco-sustainable economy.

Natural rubber

Natural rubbers, according to the regulation UNI 7703, is obtained by the coagulation of rubber derived from tropical plants (in particular from Hevea brasiliensis) and harvested by woodcutting the trunks of the plants. They have great mechanical characteristics but a poor resistance to atmospheric agents, to extreme temperatures and to many chemical compounds

Rubber or Caoutchouc or natural Poliisoprene is a hydrocarbon polymer obtained naturally by extraction from some plants; a particular example is the one obtained by the procedure of coagulation of the rubber extracted from Hevea brasiliensis .

Drawn from: Wikipedia free encyclopaedia

Colours and Inks

Together with synthetic non-toxic colours and inks, which are mostly water-based , you will also find eco-friendly, plant based and soya based inks (therefore with a plant based medium and not a chemical one) and inks/colours packaged in plant based materials (those that have the least pollution impact).

When talking about colours we cannot forget to mention ecological and natural poster paint (tempera), non-toxic colours produced without the use of petrolchemical products, which privilege the use of non-toxic ecological raw materials such as powder milk and pigments obtained from flower dyers, terra colours, minerals handed down one generation to another, following the best traditions of the art of painting. 

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